Nearly 50 years ago, we began developing the unique infrastructure, collaborative culture, and marketing strategies that now deliver industry-best outcomes for our clients. Peoples Company’s experienced land professionals specialize in traditional listing services, public auctions, and online auctions nationwide. Clients rely on our team to determine and implement the proper strategy to distinguish a client’s holdings and ensure maximum exposure.
Collaboration is a crucial component of our business model. Peoples Company team members are not only encouraged to share leads, market insights, and strategies with one another – it is expected of them. This level of collaboration has enabled Peoples Company to create an environment where team members trust each other, respect boundaries, and consistently deliver results at the highest level.
The Peoples Company platform consistently leverages proven techniques.
Industry-leading website, averaging more than 50,000 unique visitors and over 100,000 hits per month which include downloadable FSA maps, soil maps, plat maps, and aerial photography.
Promoting all land listings and auctions on websites across all segments of the real estate industry including REALTORS® Land Institute, Lands of America, Land and Farm, and more.
Maintaining a database of thousands who receive direct mail campaigns including our newsletters and e-mail blasts featuring new listings, upcoming auctions, and auction results.
Creating opportunities for buyers anywhere in the world with our versatile mobile auction app and online bidding, eliminating the need to be physically present at the auction.
Utilizing our extensive social media platforms, targeted ad campaigns, and company blog to maximize exposure of listings and auctions.
Continually communicating with our clients through regular interaction and updates as well as supplying them with quarterly listing activity reports.
Designing custom marketing materials for every land listing and auction through our in-house, professional graphic design team giving each property a distinct identity.
Leveraging our award-winning auctioneer who was recognized as the Iowa Champion Auctioneer and holds the highly-regarded Certified Auctioneers Institute designation.
Working directly with our client's attorneys, lenders, and other trusted advisors throughout the entire closing process.
Selling land via public auction is a staple in the industry especially for high quality, tillable tracts or properties that are extremely desirable with multiple buyers interested in the property. As in most industries, the cyclical nature of the land industry will at times lend itself to being better suited for traditional listing services on more marginal tracts; however, parcels in a competitive area can still be great candidates for a public auction. A core advantage of choosing Peoples Company is our ability to utilize the most appropriate sale method.
The Auction Process
Withers Farm Auction
Hatcher Farm Auction
Peoples Company is honored to be named one of America's Best Brokerages for the past ten years in a row. The Land Report's annual survey of U.S. land brokerages is based on the total value of domestic land sales through traditional brokerage.
The premier category of the annual NAA Marketing Competition is the Auction Marketing Campaign of the Year. Peoples Company is honored to have won this prestigous award for the past three years in a row!